Kelly Duroncelet is a digital strategist, brand marketer, and entertainment business development exec with a LOT of experience.

I'm Kelly Duroncelet, a seasoned professional in the realm of entertainment partnerships, most recently spearheading music initiatives at Discord. With over a decade under my belt, I've melded skills in marketing, branding, and influencer marketing to lead campaigns for renowned artists, including Olivia Rodrigo and BTS during my tenure at Geffen Records. I've championed pivotal campaigns like YouTube’s #WithMe and managed extensive partnerships at Paradigm Talent Agency, featuring collaborations with platforms like Instagram and Postmates. Proudly recognized as a Digital Power Player, I'm also a Tufts University graduate (Go Jumbos!) with a keen expertise in relationship-building, project management, and business development. I'm passionate about the ever-evolving digital landscape and the power of music and talent to inspire and connect.

Discord

2022-2023

At Discord, as the Music Lead for Entertainment Partnerships, I managed key relationships with global talent and their representatives. I proudly spearheaded two global marketing initiatives, collaborating with renowned artist Charli XCX and partnering with the esteemed American Music Awards. Additionally, I led a dynamic team of account executives, ensuring strategic alignment and effective execution across our endeavors.

Geffen Records

2020- 2022

During my stretch as Senior Director of Digital Marketing at Geffen Records, I juggled campaigns for major artists from Olivia Rodrigo to BTS. For the lion's share of my time there, I was the lone ranger in the digital marketing wilderness, and sleep? A distant memory. Note to employers: One-man armies are overrated – please hire generously and let your marketers rest!

Paradigm Talent Agency

Navigating the digital scene at Paradigm Talent Agency, I oversaw a vast landscape of marketing partnerships for a dizzying roster of 2500+ clients, including work with Zedd, Halsey, and $uicideboy$. A little birdie might've told you Paradigm's music department has exchanged hands and no longer exists as it did when I was there. We did a lot of cool things and I miss it!

I did other things and other places, too, but those three are the most impactful and memorable points of my career thus far. If you were curious, I also worked at XX Artists and CAA!

At XX Artists, I took the reins of content strategy for YouTube’s official social channels, launching high-impact campaigns like #WithMe and crafting landmark messages like YouTube's stance on Black Lives Matter. Previously at Creative Artists Agency, I served as a bridge between talent and digital innovation, guiding brand strategies, fan acquisition, and the launch of various digital media partnerships.